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Banking out of the lunch box |
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Mumbai, May 07, 2007
First Published: 04:26 IST(5/5/2007)
Dabbawalas will now start delivering a lot more
than a hot lunch to customers — they will soon
start vending banking services.
Globally recognised for their skills in
logistics and the accuracy of their delivery
systems, Mumbai’s dabbawalas have added an
additional feather to their trademark ‘Gandhi
caps’. The state-owned Corporation Bank has
picked them as its brand ambassadors. Dabbawalas
will now carry Corporation Bank’s account
opening forms to the over one lakh office goers
they service daily.
Behind the move lies a bit of history, and a lot
of anguish. Dabbawalas may be one of the city’s
most familiar sights, but when it came to
opening bank accounts, they had an identity
problem.
Since all 5,000 dabbawalas hail from villages
around Pune, they do not have any address proof,
ration cards or any kind of identity proof to
establish their domicile in the city.
Corporation Bank came up with a solution. They
offered to recognise the identity cards issued
by the Dabbawala Association to open accounts
for them. “You cannot have better KYC (know your
customer) norms than dabbawalas,” said
Corporation Bank Chairman B. Sambamurthy. Three
to four generations of dabbawalas have been
serving clients since 1890.
Now they will put their rapport with clients to
good use by taking account-opening forms to them
and also source replies from them. Depending on
eligibility, these clients would be accepted as
account holders. The bank adds a new account,
the dabbawalas earn a little extra money.
“The bank has shown such a large heart in
opening accounts for us,” said Dabbawala
Association President Raghunath Medge. He and
his colleagues, who were special guests at
Prince Charles’ wedding, said opening a bank
account had brought them more cheer than that
visit. |
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